Inaugurated between spring and autumn 2015, the Media-Archive project wanted to be a multimedia and interdisciplinary platform dedicated to the archiving and distribution of heterogeneous practices and knowledges. The archive was designed to collect and promote cultural projects related to historical memory, visual arts, architecture, cinema and the new horizons of audiovisual communication, extending the exposure and access to the material to all types of public, through interactive programs, educational activities, meetings and exhibitions.
Already at its inception, the project, still in its embryonic stage, met the interest of the Filmagogia Foundation of Lugano, in search of valid supports and training proposals in the field of the potential of audiovisuals. Given the characteristics, objectives and material available, it was decided to divide the Media-Archive web platform into two distinct and independent areas: an audiovisual section (Media-Archive Audiovisual) and a historical section (Media-Archive History). The first would have flanked and supported the activities of the Filmagogia Foundation; the second, which contained the archive of the Diego Cinquegrana Private Collection and which was already defining its objectives also thanks to the deep friendship that united me with Gianfranco Moscati (1924-2018, philanthropist and collector), would have continued and perfected an organic path of collection, exhibition and research around documents and testimonies relating to the themes and events of European anti-Semitism and the Holocaust.
During the spring of 2015, the section dedicated to Audiovisuals, in the planning phase, represented a fundamental support element for the achievement of the main objective of the Filmagogia Foundation, perfectly fitting into the bagarre relating to the creation of a specific training course on cinema education and audiovisuals, together with the proposal to create a training course for university teachers. The opportunity for a first trial launch of the project came with the conference “Filmagogia – Cinema: not just emotions”, held at the University Alma Mater Studiorum of Bologna. On that occasion, on the 70th anniversary of the Liberation of Bologna, the audiovisual and historical projects worked together, presenting a selection of rare and unpublished sequences taken from “Requiem for 500.000”, a film belonging to the Ex Gianfranco Moscati Collection.
Immediately after, between May and July 2015, Media-Archive launched the first Audiovisual Contest and in September of the same year the project was presented during the first edition of the “Filmagogia Foundation and Augusta Pini Foundation International Award” at the venues of the Veneto Region as part of the 72nd Venice International Film Festival.
Gathering the interest and approval of teachers and students, between 2015 and 2017, Media-Archive Audiovisual conceived and promoted numerous international calls on topics of great interest on behalf of the Filmagogia Foundation, inaugurating the “Media-Archive Award”, an award established to enhance, promote and maximize the work of researchers, artists, photographers, directors and videomakers operating in the field of experimentation with forms, languages and new cinematographic and narrative technologies (Alternate Reality Games, Transmedia Storytelling, Remix and Web fiction ).
The experience of the Media-Archive Audiovisual project was once again hosted as part of the subsequent Venice International Film Festival and the following year it conceived and implemented several transmedia projects in Switzerland, inaugurating a prolific season of innovative events in the area. Concluded in 2018, the Media-Archive Audiovisual project was absorbed as a side-project among the activities of our agency, Aimaproject SA, which carries out innovative cultural projects with the aid of new communication languages at the request of private individuals and institutions.